From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans Mason Thames plays Hiccup in the new live-action “How to Train Your Dragon.” ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...