Joshua is a writer at Game Rant with almost a decade of professional experience. He has worked for many reputable publications and holds a BS in Econimics. A dedicated fan created a real-life Robux ...

Roblox brainrot isn’t just a meme anymore — it’s a real-life challenge. Players compete to steal the brainrot while everyone tries to block, chase, and outsmart each other. The rules are simple, but ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

Six Flags has entered the metaverse via a new experience in the virtual gaming platform Roblox featuring virtual rides and a token-based mixed-reality rewards program, extending the operator of theme ...

What happens when a Roblox challenge becomes reality? I attempted to survive 99 straight nights in the forest with only the gear I could carry. From mysterious sounds to unexpected visitors, things ...