Nothing makes an offshore angler’s blood boil more than a disparaging comment attacking the lures he’s pulling. I got set up like a bowling pin during the Miami International Boat Show this past year ...

As a manufacturer, no one else is quite as intimate with a product you design and craft yourself. We asked three to each build us one of their own, the way they felt it should be done. Here are the ...

Soft plastics are sometimes even more productive than live bait for redfish. Courtesy Z-Man Saltwater fishing lures are versatile, offering nearly unlimited ways to target inshore and offshore species ...

Founded in 2016, Sea Lime Lures designs and produces its products in Florida using materials sourced within driving distance of Tampa Bay. The company’s focus on practical innovation and American ...