Add Yahoo as a preferred source to see more of our stories on Google. Both liquid blushes are long-wearing, wildly pigmented and feature a user-friendly applicator. The Makeup Revolution blush is also ...

As a makeup artist, I know blush is a crucial step in any beauty routine. It adds the perfect amount of warmth to the cheeks and gives skin a healthy glow — but choosing the right product is easier ...

Add Yahoo as a preferred source to see more of our stories on Google. Great news—several Rare Beauty sets packed with travel-friendly minis are up to 30% off in our very own Cosmo Shop right now. That ...

I’ll be honest: I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated ...

The name on every beauty girlie’s lips: Rare. Amid a sea of other celeb makeup brands, Selena Gomez’s is one of the standouts, delivering hit after viral hit. One such launch that has remained in the ...

Everyone likes to feel like a million bucks, but spending all that on yourself is just not feasible (at least not every day). Luckily, TikTok is constantly finding the best dupes for the nicest of ...

TikTok is a great litmus test for what people are excited about in the beauty industry. And influencers on the platform have been raving about Selena Gomez’s Rare Beauty since its inception. Having ...

Rare Beauty's Soft Pinch Liquid Blush is flourishing in sales, according to Bloomberg. By Latifah Muhammad All products and services featured are independently chosen by editors. However, Billboard ...

Is there anything Rare Beauty's Soft Pinch Dewy Liquid Blush can't do? The lightweight but extremely pigmented liquid blush from Selena Gomez's makeup line has quickly earned a cult following, in part ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.