Thanks to clever marketing—you know, the commercials where the lady cracks a raw egg in her hand—and a strong social media presence, direct-to-consumer mattress company Purple is increasingly on ...
When a brand does something to stand out, it gets people talking. And there's no better online mattress brand equivalent for this than Purple. Whenever I talk about my job as a mattress tester, one of ...
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ORLANDO, Fl. — A year after Purple introduced a new line of premium mattresses, CEO Rob DeMartini gave an update on how the new strategy is going. For one thing, DeMartini said consumers have shown “a ...