Even when the product is right, and the market is ready, there’s still one lingering question that marketers hate: How should the product be priced? What should it cost the consumer? And how should it ...

Unlock the secrets of menu psychology with this expert guide to pricing strategy. Learn how decoy pricing, layout sweet spots, dollar sign removal and powerful language can boost perceived value and ...

When Oregon lost back-to-back matches in straight sets to USC on the road and Washington at home in the third week of Big Ten play, head coach... Pricing is not just about numbers—it’s about ...

When it’s time to sell your house, there a basically three pricing philosophies you can choose from: (1) Overprice to enable you to negotiate down to your real price; (2) Underprice to generate ...

For over a century, retailers have used the magic of 99¢ pricing to influence buying decisions. Whether a product is $9.99 instead of $10 or $19.99 instead of $20, studies show that consumers perceive ...

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Round numbers may be bad for business when it comes to selling a house, according to three profs from Cornell University. The current issue of The Atlantic Monthly picks up the story: The authors ...

It’s surprising how a little click or a small, rushed purchase can become a big problem. What feels like a harmless impulse ...

Since the news broke earlier this year that the cloud computing giant VMware will discontinue more than 50 standalone products in a bid to push customers onto subscriptions and bundle packages, ...