Integrating products after an acquisition is like leading a symphony. You need the right notes, a well-prepared orchestra and a skilled conductor to pull it all together. That’s why a carefully ...

Many companies rely on advertising to win over new customers and boost corporate profits. There are many different kinds of advertising, but some ad types make more sense than others. Depending on ...

The battle over whether to put the kibosh on embedded advertising quietly continues over at the Federal Communications Commission, with educator/activist Nancy Marsden filing a 54 page missive ...

Product placement and product integration are outgrowths of the current drive in marketing to transmit a consistent message across many different communication platforms. Both approaches respond to ...

This story appears in the April 6 print edition of Transport Topics. Trucking technology companies said they will continue to offer product integrations with outside vendors, even as mergers and ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

There has been some debate in the industry around reality shows in recent weeks about whether product integration, into a visual production on TV or in digital, works or not. This is an interesting ...

Security professionals have long believed that purchasing best-of-breed products provided the best overall defense-in-depth. However, as the number of security products has skyrocketed, many ...