Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Last year, Sprouts Farmers Market took the crown for Retailer of the Year. In 2023, Sam’s Club was the winner. Kroger and H-E ...

Costco's private label brand, Kirkland Signature, which accounts for one-third of the retailer's annual revenue, is celebrating its 30th anniversary. Kirkland Signature has built its reputation by ...

Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...

Even as grocery prices moderated a bit from recent years, 2024 marked another huge year in private label as retailers rolled out new store brands and consumers flocked to them. Annual sales for ...

Rising grocery prices are causing more shoppers to choose store-brand products. Store brands, also known as private label brands, are products made exclusively for a specific retailer. These products ...

Grocery Dive anticipated a banner year for private label, developments in consumer-facing AI and the introduction of tariffs ...

Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy Belly brands. Amazon Grocery will include over 1,000 groceries that ...

Unified brand brings together Amazon (AMZN) Fresh and Happy Belly customer favorites and new offerings "With Amazon Grocery, we're simplifying how customers discover and shop our extensive private ...

Wells Fargo’s annual Thanksgiving report says shoppers can save by choosing store-brand items and comparing prices across retailers. While food prices remain high overall, some items like frozen ...