Predictive analytics is the use of statistics and modeling techniques to determine future performance based on current and historical data.

Predictive modeling uses known results to create, process, and validate a model to forecast future outcomes. It is a tool used in predictive analytics, a data mining technique.

Predictive analytics enables users to go beyond knowing what has happened to assess what will happen in the future.

Cybersecurity experts are constantly trying to keep pace with changes in the volatile landscape of IT security. Despite sophisticated tools and solutions, every IT security officer knows that data ...

Unlocking Actionable Insights Through Data The recent pandemic shined a light on the power of predictive analytics paired with AI.

Predictive analytics can substantially improve allocation of critical resources including equipment, labor and material. For example, after developing and implementing an optimization model to ...

Tableau, TIBCO Data Science and Sisense are among the best software for predictive analytics. Compare their features, pricing, pros and cons.

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights ...

How can predictive analytics hone your marketing efforts? Predictive analytics is the backbone of data-driven marketing. The following are some of its top applications in marketing.

One strategy health executives are considering is investing in predictive modeling technology that can help them manage patient demand and outcomes in the coming year.