A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Starting in early 2026, a new program called Points Choice will let travelers earn nights on any of Royal Caribbean Group’s ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

American Airlines fliers are fuming after the carrier cut its program awarding bonus miles and other travel perks to passengers who purchase a basic economy ticket. According to the airline’s website, ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

The best online casinos offer rewards programs. This article ranks the best online casino player loyalty programs for perks line events tickets and more.

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...