The Iconic Pillsbury Mascot Is Getting a Larger-Than-Life Transformation to Celebrate the Crescent Rolls, Biscuits and Cinnamon Rolls That Now Bake Up Bigger He’s soft, he’s sweet and now... he’s ...

Instacart's LIX Super Bowl ad unites various brand mascots and characters who work together on game day to deliver a grocery order. PEOPLE can exclusively reveal the 30-second ad, which will air ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pillsbury is celebrating the 60th anniversary of its ...

Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your CityDeets: He’s soft, he’s sweet and now...he’s larger-than-life. This weekend, the Pillsbury Doughboy is off to the Big Apple to ...

The products now rise to a larger size than before when baking in the oven, the company shared. Pillsbury is giving consumers more to love when it comes to its at-home baking range. The brand recently ...

Keeping a 60-year-old mascot relevant is no small feat, but Pillsbury has done it with flair – proving that nostalgia, when handled right, can feel fresh. In celebrating the Doughboy’s enduring charm, ...

Pillsbury is celebrating the 60th anniversary of its Doughboy mascot with an interactive experience powered by augmented reality (AR), according to a press release. Consumers can scan packages of ...