With performance marketers under growing pressure to prove which channels genuinely drive new revenue, attention is turning ...

Attribution hasn't disappeared. Traditional attribution models have become less reliable as consumer behavior has changed.

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...

Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform that helps business-to-consumer brands grow their businesses. Third-party cookies have long been used by advertisers to ...

It needs to be said: Television is under-monetized. Brand advertisers dominate traditional television, driving about $60 to $70 billion in revenue. The performance advertising sector, with its ...

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media ...

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven ...

The Independent Source of Truth in Ecommerce Advertising The Shirofune and Triple Whale integration turns attribution insights into faster, more actionable campaign optimization decisions. Triple ...

PITTSBURGH--(BUSINESS WIRE)--Confluence Technologies, Inc. (“Confluence”), a global technology solutions provider of regulatory, analytical and investor communications solutions for the investment ...