State privacy laws are reshaping the way pharmaceutical companies reach patients, said Katie Carr, chief revenue officer at Swoop, in a conversation with Fierce Pharma Publisher Rebecca Willumson.

As technology reshapes the pharmaceutical landscape, medical affairs teams must adapt to remain relevant, Jeff Keller, president of medical affairs at Propel Health, told Fierce. Keller emphasized the ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

Arcane™ – A generative AI tool that solves pharma's content discovery, reuse, and creation challenges. It reduces costs, removes complexity, and accelerates content production. Activator™ – A content ...

In this episode, leaders from Salix Pharmaceuticals and Syneos Health Communications share their real-world journeys to becoming truly “omni-ready” — from overcoming data roadblocks to rethinking ROI ...