Olaplex's No.3 hair treatment just changed! Here's what you need to know about the new No.3PLUS formula before picking up a bottle.

"It gives me that instant softness and strength," Chloe Fineman raved of the fresh formula.

The haircare brand Olaplex has removed lilial from its popular No 3 Hair Perfector after the EU issued a ban on the ingredient. Lilial, also known as butylphenyl methylpropional, is a fragrance used ...

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s ...

Olaplex’s No.3 Hair Perfector has not been banned (Olaplex) Olaplex has clarified that one of its best-selling products, the No.3 Hair Perfector, no longer contains an ingredient that has been linked ...

Unlike other Olaplex treatments, which are thicker in texture, Olaplex No.0 looks and feels like water. Because of this I was sceptical but its transformative powers aren't to be sniffed at. It's easy ...

Olaplex is pretty much the gold standard of hair conditioning treatments. Unlike regular conditioner, not only does it hydrate hair, but thanks to its smart patented formula, it also helps to minimise ...