A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

A company's advertising budget generally depends on the company´s marketing goals and objectives. A business can use any of several allocation methods to create its marketing budget. The objective and ...

We all perceive and respond to our world through the lens of our mental models. In order to be objective, we must identify and transform limiting and unproductive mental models and change our minds.

Have you ever overreacted to a situation, taken something personally when it was not really meant that way, misinterpreted the tone of an email or text, or judged someone unfairly? Of course, we all ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Part of the joy of watching Jon M. Chu’s “Wicked” is getting to witness Elphaba (Cynthia Erivo) as she comes to realize her true purpose: doing everything in her (magical) power to free the animals of ...

The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds ...