NKE and ADDYY show contrasting market share, strategies and earnings trends as the athleticwear industry enters a new phase.

Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the ...

adidas has outperformed Nike recently in total returns, despite both facing macroeconomic challenges and potential tariff impacts. Nike's heavy reliance on Asian manufacturing exposes it to ...

Ohio State star wide receiver made a big decision, albeit a personal decision, recently. He's one of the more marketable players in college football, if not the most marketable as a big-time wide ...

Normally, a sports team switching uniform suppliers wouldn’t make front-page news or trigger a major public backlash. But Germany’s national soccer team isn’t any sports team, and its longtime sponsor ...

Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. Two days later, Adidas revealed “You Got This,” a continuation of its ongoing efforts to disarm the ...

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

Nike (NKE) faces a tough turnaround: wholesale shows gains, but tariffs, weak China demand, and margin pressure persist. Read ...

Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...

Adidas took multiple shots at Nike on social media after the Indiana Hoosiers defeated the Oregon Ducks in the Peach Bowl.

For the first time in nearly 30 years, college football's national champion will be an Adidas school.