Watch the 60-second ad with the four rap stars. Sprite has a long history of working with Hip Hop artists. The soda brand’s latest campaign features rap legends Nas and Rakim as well as new school ...

The New Yorkers unite on a long-awaited collaborative album that conjures a lost world of rap crews and graffiti artists ...

One of the greatest rappers to ever touch a microphone has spoken. The legendary Rakim, who is a part of Marley Marl’s I Am Hip-Hop tribute performance at the 2023 BET Hip-Hop Awards, stopped by ...

Many of those fans, accustomed to overpromised and underdelivered pipe dreams, scanned a lineup that included new material ...

Nas and DJ PREMIER have finally released their joint album two decades after they announced it.

Latto brings the old-school to 2023 for Sprite’s Hip-Hop 50 campaign. In collaboration with the soft drink company, the “Lottery” rhymer has remade 1992 Eric B. & Rakim classic “Don’t Sweat the ...

Competitively, the winner of the first Olympic breaking competition Friday night was Ami Yuasa of Japan, who outlasted the silver medalist Dominika Banevic of Lithuania over three rapid rounds of ...

This September is Rap Month at Bullseye - we're celebrating 50 years of hip-hop with a full month rappers. First up: Rakim! He changed the rap game forever. You could divide hip hop into two eras: ...

Will Smith aka “The Fresh Prince”, has publicly acknowledged that he was attempting to sound like Rakim on his 1991 smash hit “Summertime” when both of the legends attended CBS’ Grammy Salute to 50 ...