The NBA GOAT doesn’t usually wade into the day-to-day chaos of modern hoops culture, but when he does, it tends to land like ...

NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

Today’s NBA is a league of millionaires, and Michael Jordan gets as much credit for that as anyone else. MJ changed the game ...

NBA fans were quite displeased with the rather bland look of the NBA Finals courts during Game 1 on Thursday night—so much so that it was a big topic on social media during the contest. Although the ...

Game 1 of the NBA Finals was an instant classic, with Tyrese Haliburton hitting a last-second shot to lift the Indiana Pacers over the Oklahoma City Thunder after yet another improbable 4th quarter ...

The look of the NBA Finals basketball court is being reconsidered, and we could have the fans to thank. At Game 2 last Friday, the Indiana Pacers and Oklahoma City Thunder played on the Thunder’s home ...

Before he was an ESPN analyst, Richard Jefferson spent 17 years playing in the NBA, including four seasons in which his team reached the NBA Finals. And nobody would blame the 44-year-old for waxing ...

If you turned on Game 1 of the NBA Finals you might've noticed the lack of any signage or logos suggesting this was the NBA Finals. If you didn't notice, there's a very good chance that if you were on ...

The NBA is moving a step closer to putting advertisements on jerseys. Sources told ESPN.com that the league sent out a memo this week, ahead of the owners meeting Sunday at the All-Star Game in ...

For the past few years, the NBA Finals broadcasts have turned almost indistinguishable from any other nationally televised game in the regular season. And that blame falls entirely on ESPN and the ...