On Thursday evening, many of the biggest stars on YouTube gathered marketers from companies like Amazon, Disney, Shopify, Uber, and Airbnb to do something new: Unveil a development slate. The ...

MrBeast, Dude Perfect and other top YouTube creators are teaming up with Spotter to launch their own upfront event on March 27 in an effort to lure advertising dollars away from traditional TV.

A number of major YouTube creators will host their own upfront-style event later this month in a bid to lure marketing ...

YouTube star MrBeast at the 2022 launch of the first physical MrBeast Burger restaurant in New Jersey. Dave Kotinsky/Getty Images for MrBeast Burger YouTube‘s annual Brandcast event for advertisers ...

The first annual Spotter Showcase in New York City has wrapped, with leading figures in the creatorsphere — including MrBeast, Dude Perfect, Ryan Trahan and Kinigra Deon — sharing their ...

At a Spotter Showcase event Thursday evening, Mr. Beast, Dude Perfect, The Try Guys, Kinigra Deon and other creators announced slates of programming in a bid for brand deals. By Alex Weprin Senior ...