Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 ...

It goes beyond shaving in men's grooming these days. We talked to Chris Salgardoto, the former Kielh's executive turned skincare expert and founder of Atwater. It’s official: men’s grooming has ...

The male grooming industry is on the verge of a significant transformation, with projections estimating its worth to reach a staggering $85 billion by 2032. As we witness this evolution, it’s clear ...

The male grooming industry has seen tremendous growth recently, largely due to the growing popularity of self-care routines and the introduction of products designed specifically for men. According to ...

Consumer companies are increasingly betting on the male grooming and personal care categories as men's attitudes towards self-care are changing and they are willing to buy premium products. Honasa ...

Statista reports the male grooming market is geared to reach over $80 billion worldwide by 2024, and as a result, this growing vertical is getting more competitive. Companies like Unilever UL and ...

Men’s grooming in 2025 is more than just a trend — it’s a modern lifestyle choice. The era of quick shaves and basic deodorant is long gone. Today, men are embracing self-care, skincare, and grooming ...