Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry. This technique probes deeper into consumer reactions, emotions and preferences by accessing more of their ...

The research is clear on this one thing — and I've used it to take my business from $60M to nearly $120M in 5 years.

Opinions expressed by Entrepreneur contributors are their own. Like all science, research began as an entirely manual process. Responses to surveys were gathered in person or by mail in the 1940s, and ...

To drive leads and build business, the content you create and distribute through multiple channels must attract and help convert targeted prospects and customers at the point of engagement. This is ...

Adapt Your Digital Marketing Strategy to Post-Pandemic Consumer Behaviors Not long ago, from Monday to Friday, many consumers went to offices where they completed “work life” activities. Then they ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

Are you caught up in the social media frenzy? There's pressure for businesses to post regularly on LinkedIn and other social media sites. You're coached about the importance of maintaining awareness ...