Add DMNews to your Google News feed. Tension: Marketers are told to pick either timeless strategy tomes or brand-new AI playbooks, yet both lenses leave crucial gaps unaddressed. Noise: Annual “top ...

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do ...

Opinions expressed by Entrepreneur contributors are their own. The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary ...