Nestled just north of your reputation and east of your resume is yet another man-made mountain to which you might aspire. It's your Brand, the identifying marks of You, Inc., and it can be created as ...

Eager young journalists flock to summer coffee chats and tell-all panel events, looking for the precise tools to jump-start long and sustainable media careers. Instead, they are left stalled on this ...

Your personal brand sells for you or it doesn't. These ChatGPT prompts help you build one that attracts clients, talent, and opportunities on autopilot.

The recent TikTok bans and platform changes on X and Meta have left many professionals questioning their reliance on social media for building their brands. While platforms have made it easier than ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

Regardless of what industry your brand operates in, chances are, your niche is more crowded than you first expected. As much as you’d like to have a truly unique brand, the reality is that there are ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success. Building a strong brand identity early on ...