In a new ad campaign, a visibly pregnant Kylie Kelce knocks back pints of mountain water. The "Not Gonna Lie" podcast host partnered with Liquid Death, which typically packages its still water in ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Imagine a dystopian police state dominated by poverty, with ...

Kylie, who is pregnant with her fourth daughter, teamed up with the canned water company for the clever spot Liquid Death Kylie Kelce is throwing back a few cold ones — of canned water. In a hilarious ...

Liquid Death has launched a new promotion for people who are totally into the water memorization meme with their new "Smarter Water" campaign. Teaming up with Amazon for the promotion, the team have ...

In the opening frames of Liquid Death’s debut Super Bowl ad, a white and gold can emerges with a splash, surrounded by ice, copying classic beer commercial tropes. While the brand name is visible in ...

Mike Cessario built his billion-dollar company with plenty of free and low-cost advertising. Now, he's betting on one of the world's most expensive advertising venues: the Super Bowl. Cessario, 42, is ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Imagine a dystopian police state dominated by poverty, ...