LeBron James debuted the Nike LeBron NXT Gen “JW” with USC star JuJu Watkins during the Lakers’ win over the Warriors, and ...

Official images, pricing, and release dates for Nike Basketball's "Warning Label" collection celebrating the 2026 NBA ...

The debut of the Nike LeBron 23 PEs sparked an immediate online buzz. At 41 years old, James continues to defy time, leading the Lakers on both ends of the floor. Against Brooklyn, “The King” poured ...

Nike has used LeBron James' 23rd signature basketball shoe to highlight pivotal moments throughout his legendary career. So far, six of the 23 colorways have been released (not in chronological order) ...

For more than two decades, LeBron James has been partnered with Nike. After being selected as the first overall pick of the 2003 NBA draft out of St. Vincent-St. Mary’s High School, 18-year-old James ...

LeBron James hadn't logged a single minute of NBA action. Still, when he jogged out onto the hardwood in October 2003, he already carried something entirely his own. Nike made sure the kid from Akron ...

LeBron James has created a prominent shoe line through his relationship with Nike, but missed the mark with his sneakers dedicated to the Lorraine Motel. Katelyn Mulcahy / Getty Images The first time ...

The Nike sneakers worn by Bronny James on Wednesday featured his signature logo. Nathaniel S. Butler / NBAE via Getty Images There was no rollout. You had to be a sneakerhead of sorts, the kind of ...