This is read by an automated voice. Please report any issues or inconsistencies here. Worldwide brand L’Oréal is entering the “beauty tech” world, debuting two infrared-driven innovations at this year ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L’Oréal Group at CES today is announcing an LED eye mask and ...

Today, hair color is no longer simply a matter of style; it is an expression of individuality. Across India, women are ...

Over the last ten or so years, L'Oréal has brought a taste of beauty tech to the masses at CES 2026. This time, it has three devices to show off: the “Light Straight + Multi-styler” as well as the ...

I’m all for not burning my hair to a crisp. I’m all for not burning my hair to a crisp. is a senior reporter and author of the Optimizer newsletter. She has more than 13 years of experience reporting ...

Light Straight + Multi-styler and LED Face Mask, both CES 2026 Innovation Award Honorees, harness unique light technology to augment hair and skin results MANILA, Philippines — Just recently at CES ...