When NBA legend Kobe Bryant first burst onto the scene for the Los Angeles Lakers, he was signed to Adidas at the time and serving as one of their biggest signature athletes. The partnership created ...

Long before Los Angeles Lakers legend Kobe Bryant adopted the "Black Mamba" nickname and built a sneaker empire with Nike, the seeds for his alter ego were planted during his adidas tenure.

It’s been five years since a helicopter crash in Calabasas stole Kobe Bryant from the world far too soon. Yet, somehow, his story continues to grow, stitched deeper into the fabric of Los Angeles, ...