People like attention — they enjoy receiving something that's been personalized just for them, and appreciate being passed important information. Therefore, proper addressing of a message can have a ...

By Chris Fralic, Partner at First Round Capital in New York. This is an updated and revised version of this post. I’ve sent a total of more than 81,000 e-mails since 2007— and that’s not even counting ...

Just like traditional mail, there are a few rules to sending email messages to others that help separate the "real" mail from the junk. Adhering to these basics can ensure people always click the open ...