In this video, I take you step-by-step through my recreation of an Emma Chamberlain-inspired makeup look that deserves a lot ...

From there, Bell recommends a lightly-groomed eyebrow using a brow gel—Dior has a waterproof brow gel ($37) that comes in ...

Five ice cream-inspired makeup looks using light shades like mint, strawberry pink, and lavender. Fun, flattering, and easy to recreate with Nigerian beauty products. Ice cream-inspired makeup has ...

Inspired by makeup artist Nina Park, kissable semimatte lips are everywhere this season. Here's how to get the look.

Discover the different types of makeup looks and when to use them. From natural to glam, explore the most popular makeup ...

Baby blue eyeshadow is back with a vengeance, and its return has made my nostalgic Y2K heart skip a few beats. Blue eyeshadow was everything when I was a teenager, in shades ranging from cornflower ...

Discover the top festive makeup trends for Christmas 2025, from glowing natural styles to bold, glamorous looks that will make your holiday season shine.

One thing all Who What Wear editors can count on as we head into fall is that the kick-off of awards season will bring with it enough beauty inspiration to carry us through the end of the year. While ...

"It's 31 days, 31 looks. Even if you start early, it doesn't matter; days get away from you,” she shares Natalie Violette loves Halloween. The makeup artist and influencer celebrates the holiday by ...