When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

A Reuters reporter created ads promising unrealistic investment returns and easily placed them on Meta's social media ...

Internal documents reviewed by Reuters suggest that Meta Platforms has quietly turned scam advertising on Facebook and ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...

Meta's ad machine is under fresh scrutiny after internal projections suggested that a double digit share of its 2024 revenue ...