Events can be marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code.

In a hotel lobby, two QR Codes promote the same thing: a 10% discount on the breakfast buffet. One sits at eye level beside the elevator buttons, right where guests wait with their phones in hand. The ...

What kills January resolutions: lack of willpower or too many steps? Approximately 43% of people abandon their New Year’s resolutions before the end of the month. This may not be because they stop ...

Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail’s largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, ...