Most gift givers likely won't choose a digital gift card over a physical gift card, even though many recipients would prefer the digital version. That's the key finding from new research by gifting ...

New data reveal how ease of access and thoughtful design drive gift card success. In today’s busy world, convenience isn’t just appreciated, it’s expected. Whether we’re ordering groceries, booking a ...

With the holiday shopping season fast approaching, a simple addition to your catalog can go a long way: gift cards. Unlike other types of inventory, gift cards are cheap to produce, easy to ship and ...