You’ve spent months refining your product, tweaking landing pages, and staring at your analytics dashboard, hoping traffic will magically turn into revenue. Maybe you’ve got a few free users or polite ...

Q: I have a legacy product that my customers love. How do I keep its promotion fresh in order to drum up new excitement and new customers? — Brad, Gainesville, Fla. Businesses can learn a lot about ...

As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and ...

Forbes contributors publish independent expert analyses and insights. Lien De Pau, founder of The Big Exit. Sell your biz for max value. What if your perfect business buyer isn’t someone you’ve never ...

You don’t need to obsess over your competitors. But you do need to keep an eye on them. People don’t always want the cheapest option — they want the one they feel best about choosing. Competing on ...

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your ...