There is absolutely no doubt that eventually Airbnb will take on Booking.com head-on in homes and hotels. But then what will set the two rivals apart? Airbnb is expanding its hotel ambitions beyond ...

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for ...

Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the ...

The hospitality industry has always been a dynamic and evolving space, but few challenges have tested its resilience like the post-Covid economic environment. As an investor and operator in the ...

Todd E. Soloway and Meghan Hill discuss the growing financial burden of insurance in the hospitality industry and outline practical strategies for hotel owners to mitigate rising costs—such as early ...