Senior care is a booming business and is expected to continue to grow as the baby boomer generation ages. The need for home health and personal care aides is expected to increase about 70 percent ...

Manage all of your communication—from reviews to calls to text marketing, recruiting, and more—with CareFunnels. CareFunnels™ streamlines client and caregiver lead flow with AxisCare integration.

Manage all of your communication—from reviews to calls to text marketing, recruiting, and more—with CareFunnels. Create remarkable customer experiences with powerful, easy-to-use marketing and sales ...

This piece is the first in a series on targeted health care marketing. In the coming weeks, we’ll bring you a few stories from people in the trenches throughout the industry. Health data and race are ...

As the healthcare industry continues to evolve, it’s important for home care agencies to adapt to and use emerging technologies. Artificial intelligence has made a splash over the past couple of years ...

Over the course of the last decade, the industry trend toward non-personal promotion (NPP) has been impossible to deny. As opposed to traditional, face-to-face marketing and sales tactics, ...

Online search practices are going through an evolution, and the changes should motivate you to take your home care agency’s digital marketing strategy through a revolution too. What’s new in marketing ...