After years of lobbying, Massachusetts has convinced toy company Hasbro to move its global headquarters from Rhode Island to Boston. Massachusetts is the historic home of many iconic toy companies, ...

Apparently, there’s still more money in video games than in toys. As reported by Engadget, Lego has revealed that they are entering the video game industry as developers. In the past two or so decades ...

This weekend Hasbro will be rolling out a whole legion of brand new Star Wars toys this weekend at Toy Fair. Here’s just a sampling of some of the new awesomeness, from General Grievous’ double-sided ...

io9's purveyors of plastic joy look back on their favorites of the year, from 'Star Wars' goodness to robot model kits, Lego, and plenty more. Reading time 5 minutes The year is nearly over, and our ...

The LEGO Group, Hasbro, and Microsoft Xbox have been unveiled among the second wave of speakers to take to the stage at this year’s Brand & Licensing Innovation Summit. They will be joined by the ...

KPop Demon Hunters took the world by storm, and collectible companies are finally beginning to catch up with the hit franchise. While fans are still waiting for upcoming releases from Mattel and ...

They read your excitement when you give the gift, and they’ll tear into a $5 LEGO mystery bag with exactly the same ...

Check out the $600 Ultimate Grogu, which made its San Diego Comic-Con debut alongside "Avengers: Doomsday" and "Star Wars: The Mandalorian and Grogu"-inspired merchandise. SAN DIEGO -- For collectors ...

LEGO‘s Optimus Prime set was a rare trailblazer — an officially licensed Transformers toy that actually transformed. For the longest time, “non-transforming” was the one limitation Hasbro and Takara ...

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Tension is high in living rooms around the world, as parents and kids continue to struggle with isolation and home-schooling. Toy marketers want to help, and Lego, Mattel and Hasbro are stepping up to ...