The advertising watchdog has dismissed a string of offensive language complaints about a TV ad for Handee Ultra paper towels that featured several people spilling things and saying “sheet” and “this ...
Premium paper towel brand Handee was the market leader in New Zealand, but had failed to communicate a consistent brand message at a time when its competitors were investing heavily in their brands.
There's no point getting your knickers in a knot about mess. That's SCA Hygiene's view and the firm has launched a product extension of its Handee paper towels range with an integrated campaign to ...
The Ad Standards Board has dismissed complaints arguing Handee Ultra’s ‘good sheet’ TV ad was “offensive”, ruling that in the context of an ad for a paper towel the “implication of a mild swear word ...
First it was toilet paper brands that went missing in action from supermarket shelves, and now it’s paper towels. The kitchen necessity used by hundreds of thousands of Kiwis for drying hands, wiping ...