Google's visual positioning system (VPS), announced at its I/O conference last week, will become the company's next targeting option for marketers looking to increase accuracy when serving search ads.

Google said it has solved key problems with both augmented reality and its cousin, virtual reality, with a new standalone virtual reality headset and a way to navigate indoors using visual reference ...

No audio available for this content. Accurate localization underpins modern mobility, powering everything from precise rideshare pickups and efficient deliveries to augmented reality and autonomous ...