NBA, the playoffs
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In addition to 76ers-Celtics Game 7, Sunday night’s Game 7, a 114–102 Cleveland Cavaliers victory over the Toronto Raptors from Rocket Arena in Cleveland, averaged a TAD of 7.0 million viewers, making it the second-most-watched game of the 2026 NBA Playoffs. Led by Peacock, 1.2 million viewers (AMA) streamed the game.
Ex-NBA players Blake Griffin, Dirk Nowitzki and Steve Nash make up part of Prime Video's studio team. Phillip Faraone / Getty Images For years, you could watch a first-round NBA playoff game on TNT or ESPN and start thinking to yourself, “I thought there ...