TOKYO – Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its “first flagship store” in its 77-year history. The American ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Michael Astley-Brown/Future Japan is experiencing a record-breaking travel boom. 36.8 ...

TOKYO >> Fender, the guitar of choice for some of the world’s biggest stars, from Jimi Hendrix to Eric Clapton, opened what it calls its “first flagship store” in its 77-year history. The American ...

The guitar maker's revenue in Japan has seen double-digit growth each year since 2015. By Associated Press Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric ...

If the walls of the Fender Guitars Custom Shop could talk, they might tell some of the amazing stories featured in a new documentary premiering today (March 1) on Fender's YouTube channel. By Michele ...

Presidents’ Day just got real thanks to this latest sale over at Fender, where you can bag yourself some titanic discounts of up to $600 off guitars and accessories. The best deals are on Vintera II ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. US guitar maker Fender is set to open its first-ever retail store this month in Japan, hoping that its ...

Electric Guitars How Cory Wong reimagined Ernie Ball Music Man’s iconic bass for a signature electric with “that George Benson sound” Guitars Harley Benton’s 2026 mega-drop: Metallica makeovers, fresh ...

Japan is experiencing a record-breaking travel boom. 36.8 million tourists journeyed to the country in 2024, and I was one of them. But while the usual sightseeing hotspots were high on my to-do list, ...