Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. When you want to convince someone, influence them or make a ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

AI is changing how brands create and distribute narratives, but it does not change the fundamentals of why good stories work.

Oftentimes a good photograph can bring a story to life in ways the written word cannot. It can convey the exhilaration of a surfer braving a 20-foot wave at the Wedge, the sorrow of a family losing ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...

You’re subject to scrutiny and even skepticism as a data-driven marketer. It doesn’t matter how impressive your results are, or how impeccable your process. Stakeholders question your numbers. They ...

Crysis 2 writer Richard Morgan has heaped praise on Naughty Dog’s stellar sequel Uncharted 2: Among Thieves, describing the PlayStation 3 exclusive treasure hunting romp as the “perfect example” of ...