Mailchimp has grown from a basic newsletter tool into a platform that supports small businesses with email creation, subscriber management, forms, landing pages, automation, and reporting. Its ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

Mailchimp builds on existing generative AI tools and Intuit’s AI-driven expert platform to launch product that allows marketers and small businesses to create email campaigns ATLANTA--(BUSINESS WIRE)- ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

Last September, on the occasion of Small Business Technology Tour 2011, I had the pleasure of moderating a discussion with Alex Chang, founder of Roost.com. He spoke about the importance of analytics ...

Email marketing company BlueHornet Tuesday announced its acquisition by Marlin Equity Partners, a global investment firm. The San Diego-based company states the investment will help accelerate its ...

Digital advertising specialists Matomy Media have acquired a 70 per cent stake in email marketing provider Avenlo for an undisclosed sum. The deal bolsters Matomy’s expertise in data-driven email ...