The Salesforce Marketing Cloud Account Engagement platform, formerly known as Salesforce Pardot, has four plans: Growth, for $1,250 per month; Plus, for $2,500 per month; Advanced for $4,000 per month ...

Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

British luxury casualwear brand Crew Clothing wanted to shift away from traditional batch email marketing to something more timely and personal to re-engage its lapsed shoppers and create brand ...

When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business ...

SAN JOSE, Calif.--(BUSINESS WIRE)--At Calix ConneXions 2023, broadband platform company Calix, Inc. (NYSE: CALX) announced the transformation of Calix Marketing Cloud to become Engagement Cloud. This ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence ...

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