In Gearhead last week we began discussing our problems maintaining the mail list for the Gibbs Irregulars (a list of readers I poll for their thoughts – send a message to lists@gibbs.com with the ...

Take a deep breath and imagine a world without—gasp!—Facebook. Perhaps that’s the boring, introverted society we might be living in had there not been a progression of technologies that led to the ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...