Before you even consider an e-mail append, are you already asking everywhere for e-mail addresses? On your website or landing pages? At all points of sale? Through your call centers? Via social ...

E-mail appending, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information, can obviously boost the size of your ...

Email address appending has been in use since the late '90s, and if my inbox is any gauge there's a rebound in its use. I've recently received emails from catalogers, publishers, and major marketers ...

Are you a print subscriber? Activate your account. By Drew Neisser - 21 min 46 sec ago 29 min 48 sec ago By Alexandra Jardine - 1 hour ago By Ad Age Staff - 1 hour 3 min ago By Lindsay Rittenhouse - 4 ...