Magician Jamie Allan joins Saturday TODAY to talk about his show “Amaze” in New York and how he got his start in magic. Then, ...

Magic tricks have a timeless appeal, especially when it comes to entertaining children. Simple illusions can captivate young minds and spark their curiosity about how the world works. Here are eight ...

Magicians, leaders, and manipulators all use the same principle: attention is everything. These three visual tricks are simple to learn but reveal the psychology of persuasion and illusion. You’ll ...