You can erase lovemarks, not forget them. This is what happened with the BPL brand which went on to become a lovemark for its longtime users. During the 1990s, almost every second home used a BPL ...
Brands drive products and vice versa — and usually both die out together. Sometimes, a brand outlives the product — which seems to have been the case with BPL. The BPL televisions and refrigerators ...
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