Campaign Asia

How Douyin solved the challenge of luxury transition in China, by expanding the depth and width of the market

The global market for luxury goods is going through turbulent times. Bain and Company’s Spring 2024 Luxury Goods Worldwide Market Study reveals a 1% to 3% year-on-year decline in the first quarter of ...
TechNode

Douyin pushes further into travel with subsidy campaign, as competition among online platforms across sectors intensifies

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. TikTok’s Chinese sibling Douyin is ramping up its travel ...
NBC News

Meet Douyin, the Chinese version of TikTok adding to ByteDance's big business

Douyin, the Chinese version of TikTok, spurred a creator economy with more than 700 million active users. The social media video app, owned by ByteDance has parental controls and even time limits. NBC ...
TechNode

Douyin international registration claim debunked, over 10,000 fake foreign user accounts removed

A recent report claiming that Douyin, the Chinese version of TikTok, has opened international registration has been debunked as a rumor. TechNode confirmed that while Douyin’s registration page has ...
Campaign Asia

How Douyin solved the challenge of luxury transition in China, by expanding the depth and width of the market

Using solutions that leverage innovative digital technology, measurement, and a deep understanding of its userbase, Douyin has successfully addressed many challenges faced by the luxury category, ...