Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from ...

Customer relationship management and email marketing operations are more deeply interconnected than you may expect. When these systems work in isolation, businesses miss critical opportunities to ...

If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations. You’ve made great strides in managing relationships with prospects and customers ...