NESTDirect, the direct-mail program for home-based retailers who are members of the Network of Entrepreneurs Selling Travel, has gone virtual. A new CRM tool enables agents to control and manage their ...

Fingerhut Direct has mailed two 100,000-piece efforts for a jewelry continuity program. The mailing, which was sent out Nov. 1, is the first since the company was restarted after being closed by its ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

In the past, many advertisements appealed to the masses even though they were targeted to specific demographics. Can you forget the ingenious ads from McDonald’s, Kodak, Marlboro cigarettes, and ...

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...

In today’s world, email inboxes are exploding with blasts and social media alerts. Just think about the dozens of promotional emails you delete each day. That’s a big reason direct mail services can ...

It's so easy to waste money on direct mail, but it can also be one of the most efficient, cost-effective marketing vehicles available. Even though e-commerce is exploding, every marketing plan should ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...